what do president obama and mitt romney need to do to clinch the white house? we have the chairman of civic foreign pac and a former political adviser to democratic new jersey senator frank lautenberg and a f contributor. >> thanks so much. >> eric: you just heard john roberts say that both sides have attack ads out, calling each other liars. how do the rotors sort this out. >> >> eric: as haley barbour is fond of saying, it is not rocket science, voters want mitt romney to convince them that that he has a plan to make america recover faster than president obama and that his policies will improve the lives of all americans over the next four years. he is effective when he draws contrasts between the president's failed policies and when he would do differently and reinforcing it saying, i am a principled, but practical candidate, i am willing to work across party lines to fix america's most pressing problems. >> eric: julie, what does the president need to do to bounce back? >> what he has been doing all along, you saw him leading in the polls because the presid